"We are pursuing our innovation projects to meet environmental challenges, and our aim is to encourage consumers to follow us in this virtuous approach".
A responsible packaging policy
We didn't wait for regulations to be put in place before taking action to protect the environment," explains Elodie Pareaud, Transport and Delivery Director, C-Logistics. A number of concrete projects have been in place for several years, such as opting for sustainable materials. Plastic cushioning in parcels has been replaced since 2015 by recycled kraft paper. Inks are vegetable-based, and all recycled cardboard is ecolabeled (FSC or PEFC). The company's aim is also to keep over-packaging to a minimum. Already, large (bulky) parcels are not over-packed, and during the customer journey on the site, the option not to over-pack small products is ticked by default. This approach is bearing fruit: "We leave the choice to our customers, and today 98% of them do not uncheck this option!
Recent packaging-related developments
Cdiscount is pursuing its plans to significantly reduce its packaging-related carbon footprint. "With the startup Hipli, we have deployed reusable packaging in various formats, in 2021 for over 60,000 references. It's the customer's choice to opt for reuse, which is becoming increasingly widespread. Clearly, these are the solutions of the future for reducing our packaging. We are continuing our monitoring work, meeting with various players and working on other reusable packaging projects...".
Read the full interview in Prod & Pack's pre-show magazine.
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