The Reuse Village: an innovation centre serving manufacturers
At Prod&Pack 2025, the Reuse Village brought together around twenty companies involved in the development and deployment of high-performance reusable models, covering the entire value chain: production, distribution and consumption.
From traceability to washing, including reusable packaging, visitors were able to discover exhibitors selected for their technical expertise and operational maturity. All of them have supported manufacturers in the practical integration of reuse into their production chains, logistics models and CSR strategies.
A pioneering approach, a continuously active dynamic
Since its creation in 2011, Prod&Pack has been supporting changes in the packaging industry. In 2019, the trade show established itself as the first in France to place reuse at the heart of industrial issues.
With its new identity launched in 2021, Prod&Pack has confirmed its mission: to anticipate market developments, offer concrete solutions and accelerate the transition to a circular economy.
In 2025, the Reuse Village, organised in partnership with Réseau Vrac & Réemploi, returned stronger than ever to provide manufacturers with immediately applicable responses to the challenges of tomorrow.
Why create a reuse village?
✅ Anticipate and respond to regulatory challenges
AGEC law, European directives, 2040 targets: the Village has provided a better understanding of the legal framework and uncovered solutions that are already operational to comply with it.
✅ Meet experienced partners
Reliable and specialised contacts were brought together to implement reuse projects in all industrial sectors.
✅ Discover replicable innovations
Solutions tested in the field, easily transposable to different industrial contexts.
✅ Move your practices towards a circular model
Waste reduction, extending the life of packaging, deposits, reverse logistics: the Village provided the keys to moving from intention to action.
They were present
Reuse of packaging and innovative logistics solutions!
Visitors were able to experience the return of containers thanks to the reverse vending machines on display at the Reuse Village. These machines, which can be installed at retailers or events, have demonstrated their ability to:
✅ Simplify the return process for consumers
✅ Optimise logistics
✅ Guarantee maximum reuse rates
Packaging for Consumer Goods
The Keepers Collector is the only reuse terminal manufactured in France that supports hypermarkets and supermarkets in transitioning all their departments to reuse, thereby making it easier to achieve the 2027 targets set by the AGEC law by enabling the return of all types of reusable packaging: bottles, jars, trays, drums, carboys, etc.
Event packaging
Designed to simplify the return process, WOBZ's MagicBin collection units automate and streamline the collection of reusable containers. Thanks to automatic deposit refunds and immediate reimbursement, users are encouraged to easily return their containers, which can then be washed and put back into circulation.
👉 The Village also highlighted solutions dedicated to transport packaging, enabling manufacturers to deploy reuse throughout their entire supply chain, from upstream to downstream.
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